23rd April 2021
How To Build a Best-in-Class MarTech Stack
Sure, you've heard about the Grammys, the Oscars, and probably even the ESPYs — but have you heard of the Stackies?
Presented by the annual MarTech Conference, the Stackie Awards are open to any organization that creates and submits a visualization of its marketing technology (referred to as “MarTech”) stack.
What does “MarTech” mean?
The phrase "MarTech stack" may sound like convoluted marketing speak, but it's actually straightforward: Where MarTech refers to a range of software and tools